For manufacturers and other companies who sell high-ticket products through a distribution network, lead management are often a sophisticated process. A lead may undergo many hands before finally reaching the situation to shop for the merchandise.
A lead may originate at a fair, or from a call to a company's headquarters. From now, the lead may attend a sales representative who is responsible of managing some of a company's dealer network. The rep then must forward the lead information to the dealer/distributor. The distributor may have different internal reps also, so someone at the distributor's office will pass along the cause the right person.
The scenario above is simply one example of the routing of a lead during a channel-based distribution model. There are many variations of this process. Sometimes the routing are often more complicated, making the follow-up process harder. Try lead management app.
Most companies who sell through a sizeable dealer network include a zipper code based dealer locator on their website. This permits website visitors to seek out an area dealer who sells the company's products.
These traditional dealer locators can help along the lead referral process, but they are doing not track the leads. It’s beneficial to be ready to quickly display local dealer information to potential customers, however the normal locators miss a chance to gather the lead for long-term marketing. This puts the manufacturer at the mercy of the distributor and therefore the lead. Hopefully the lead contacts the distributor, and hopefully the distributor makes the sale (and hopefully the distributor doesn't sell a competing product to the lead).
The manufacturer during this situation is perhaps conscious of this problem, but they'll shy aware from implementing a web Lead Management System that tracks dealer follow up. This might be because traditionally manufacturers don't have an infrastructure in situ to process the leads. They conditioned to go away the follow up to the distributor, and are totally dependent upon them.
Certain Lead Management software India services can bridge this gap. Some lead management software is configured in order that companies can route leads on to a dealer, while letting an in-house rep oversee the status of a lead. After the lead fills out a form on the web site, an email goes to an area dealer. The dealer receives the e-mail, logs in to the lead manager to retrieve the lead information, contacts the lead, and makes a note of the follow up. The manufacturer's in house rep can view if the lead has been followed abreast of (or not) and get in touch with the dealer if follow up is slow or non-existent.
This gives manufacturers more leverage with lead follow up. By monitoring the manufacturer during the lead referral process, they're now ready to provide more incentive for dealers to sell their products. They will help ensure a speedy follow up, and encourage the dealer to sell their product, instead of a competitor's product. Plus, they need captured the lead information, and may market to the lead within the future.
Assuming the manufacturer sells a product that has reasonably high tag (high enough for an individual to fill out a form, and high enough for a dealer to perform a follow up), Lead Management Software should be considered.
Contact lead management software India.
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